b'ACCOMPLISHMENTS & ImpactUnexpectedly, one of CASAs billboards was nominated by Clear Channel Company (after a review of over 10,000 national, regional and local campaigns) for the prestigious OBIE Award. The OBEI Award is the oldest and most prestigious honors for creative excellence in out-of-home advertising design.FROM 2020, CASA SAW A63%INCREASE IN RESPONSE RATE FROMMARKETING EFFORTS!INQUIRIES2020 VS 2021326 529With its needs at an all-time high, CASA Kane County expanded its marketing efforts with a large focus on volunteer recruitment. While CASAs extensive social media campaign efforts continued, CASA broadened its outreach channels to include multiple billboard locations throughout Northern Illinois, as well as advertising on public transportation in Elgin, a partnership with the Geneva Chamber during the month of December, and a radio campaign on WERV-FM, also known as 95.9 The River. The additional advertising was generously underwritten by Kellenberger Electric, iWire Technologies, and the Pride Stores.8'